This logo is a great example of good design. The abstract design of the caribou obviously matches the name of the company very well. The Law of Similarity was used by tying the coffee bean in as the body of the caribou. This could also be the Law of Proximity.

The choice of just two colors was smart as well. The colors create contrast and really compliment each other. The font is creative, simple and legible. The simplicity of the logo creates an upper class feel. The audience knows exactly what the product is. Simplicity is the key to good design.

I don't even know where to start with this logo.

First, It looks as though the cross was an image added over the top of another image. I am supposing the Law of Similarity was used in this logo, with the cross being related to "Labyrinth." Clearly the circular formation behind the cross is a "Labyrinth" itself. These two images, however, do not fit well or go together. Color is a huge issue here as well. The Law of Pragnanz is a principle that would've been more effective here. They should've picked the cross(which I don't feel really fits the title), or the labyrinth. Not both.

The social context is very strong in this logo. By looking at the logo you can tell the kind of people that work/own the business, and from that, you can guess the target audience.

"The Truth Will Set You Free." I'm not sure what this is doing in the logo and why it pertains to the coffee shop. If the catch phrase is an important part of the logo, the location of the phrase is inefficient and bad design. You can't hardly read the phrase. It seems to be hiding.

This logo, to me, is just noisy.